"Why did my donor do that?"

Instant Replay| 1 CFRE Point

Many nonprofit development professionals have asked this question, and in this session we'll decode the most common donor decision-making factors that influence not only if they should give but also how much. This webinar will help development leaders, executive staff, and anyone else who works with donors to understand typical donor-cycle frameworks, the psychology of decision-making, and how we can better understand our donors needs to align with the decisions we want to see. 

Attendees will also have the unique opportunity to add a new tool to their toolkit: the Nonprofit Help Center's Donor Decision Cycle Mapper, which will be demonstrated during the webinar and made available to all participants. This tool advances the 5i model for donor processing, analyzing where the donor is currently in the cycle and how the fundraiser can strategize for the next decision in the framework.

About our Speaker

Dr. Emilie Socash

Driving success in nonprofits and the people who lead them, Nonprofit Help Center founder Dr. Emilie Socash is an organizational and leadership psychologist who approaches community building through her creative and quick-witted style. With 20+ years of nonprofit leadership experience, she has stretched her legs in many directions, developing a dynamic public speaking style, an authentic relationship-building ability, and the knack for community building and strategic planning that only comes from years in the trenches. She held the role of executive director for over 10 years, as well as advancing development lead roles which gave her the opportunity to lead capital campaigns (which raised $19m), legacy initiatives (which raised $30m), inspired direct-giving campaigns and more across turn-around, start-up, and sustaining nonprofits. In addition to her doctoral degree, she holds a Masters in Nonprofit Management and a Bachelor of Arts degree in English.
Emilie Socash